for aspiring florists + flower enthusiasts


the passion and purpose behind our new learning opportunities is to inspire anyone to cultivate a dream and connection to community, nature, and self

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  • Where do I start?
  • What business values are important?
  • How do I design that floral item?
  • Am I pricing for maximum profit?
  • Am I booking clients that excite me?
  • Am I feeling uninspired in my work?
  • Where are my leads coming from?
  • What systems does my business need?
  • Am I receiving enough inquiries to support my goals?

these are just some of the questions I have asked myself over the years and I'm eager to share what I've learned

Want to build the floral business of your dreams?

seek knowledge and experiences that will renew your creativity, inspiration, motivation and dreams

Hi! I'm Alex

When I first started in the wedding industry in 2011, I had no mentor, no experience, and I made a lot of costly mistakes. I never really had someone I could easily ask all of my questions to, so I took to the internet, found some workshops and online floral groups, and practiced - a lot! Thankfully, the floral community has grown leaps and bounds since then!

The confidence to forge my own path and build a wedding floral business that works for me grew stronger year over year, as I continued to invest in myself and business. I truly believe there is room for everyone to fulfill their own version of a floral business dream, but you have to seek out the right knowledge and experience for you!

Floristry is an art form and a business. It requires your dedication, commitment to learn and grow, and gives you room to make lots of mistakes [fail forward]! It can be intimidating to start, but I encourage you to just take that step! You will be amazed at how far you can go!