new website now live! click logo below

new website now live! click logo below

discover. connect. grow.

the passion and purpose behind my new educational offerings is to inspire anyone to cultivate their dream and connect with
and self




Want to build the floral business of your dreams?


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digital resources
coaching + mentorship
group workshops
1:1 workshops
casual classes

seek knowledge and experiences that will renew your creativity, inspiration, motivation and dreams

Hi! I'm Alex

When I first started in the wedding industry in 2011, I had no mentor, no experience, and I made a lot of costly mistakes. I never really had someone I could easily ask all of my questions to, so I took to the internet, found some workshops and online floral groups, and practiced - a lot! Thankfully, the floral community has grown leaps and bounds since then!

The confidence to forge my own path and build a wedding floral business that works for me grew stronger year over year, as I continued to invest in myself and business. I truly believe there is room for everyone to fulfill their own version of a floral business dream, but you have to seek out the right knowledge and experience for you!

Floristry is an art form and a business. It requires your dedication, commitment to learn and grow, and gives you room to make lots of mistakes [fail forward]! It can be intimidating to start, but I encourage you to just take that step! You will be amazed at how far you can go!